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Journal: Blog2
  • Dr. Andy Schell, Ph.D., DBA, CPA, CMB

Social Media Marketing

Content design and posting frequency matter!!


When it comes to marketing your mortgage business online, the conversation of social media will inevitably surface. Years ago, many might have seen time spent on social media as a waste of time, but it has been proven that social media is a fantastic tool to build your brand, educate and delight new clients and establish yourself as an industry leader. One of the great things about social media is that it is a relatively inexpensive vehicle to reach potential clients and it can help expand your reach well past the local network.


Which social platform is best?

NO matter which platform you choose to use, content is key.


Since time is limited, selecting the right platform or platforms is important in developing a solid social media strategy for your business. The top three social platforms have different benefits.


LinkedIn is an effective platform because it was developed primarily for business in mind and has over 500 million users worldwide and 149 million users in the United States. It is a great platform to connect with other professionals, get referrals and endorsements from other businesses.


Twitter has over 336 million users worldwide and 68 million users in the United States. While Twitter may not be as business-focused as LinkedIn, it is still an important vehicle for connecting with others in the industry and getting updates about the latest issue that might impact the industry.


Facebook has the biggest reach with over 2.2 billion users worldwide and 214 million users in the United States. It is the largest platform by far. A lot of the platform is made up of personal accounts, but it is recommended to make a business page on this platform. Their data-targeting capabilities make it an ideal platform for connecting with new clients and driving leads at a very low cost.


Making the most of Social Media

If you plan on tackling social media on your own, here are a few tips you might want to utilize to get the best results.

  • Be sure to create original content. You might want to start your own blog on your website and share that information to your social networks.

  • Make sure you are interacting with other users. If someone comments on your posts, be sure to acknowledge that and respond back. If someone shares some good information about the industry, share their post or comment on their post. This helps with engagement.

  • You should commit to a schedule. Get into the habit of populating a content calendar so you can house all of your content in one place and you can see when certain topics were touched on and what you said about that subject relatively quickly.

  • Use images or videos to help engage your audience and keep them interested. A text might be read differently if it were overlaid on a high resolution picture as opposed to just writing the text in a post.

  • Stay relevant on your social platforms. Your business accounts

Remember that social media is not a direct sales tool but it is rather a relationship-building and brand-building tool. Social media is extremely cost-effective and a time saver when it comes to communication and education.


By Jewell Salazar - MBS Social Media Advisor


MBS Social Media Services

  • Social Media Marketing Strategy: Do you have a social media or interactive marketing budget but aren’t sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.

  • Implementation Guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

  • Social Media Audit: This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.

  • Social Profile Creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.

  • Community Monitoring: Don’t have a team in-house to allocate community building to? We can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

  • On-Demand Boosted Content: We take what you want to feature, turn it into engaging content, and boost it on the appropriate social platforms to reach more people.


To Contact Jewell - click here and put "Social Media" in the message box.



MBS Financial Services supports the following areas:

  • Growth Strategy – We can help you plan and execute a growth strategy.

  • Hedging & Pipeline Risk Management - Dr. Schell can help explain how hedging functions, the benefits of hedging, and the risks associated with the activity. See blog posts.

  • Technology must align with a firm's strategic objective. Every mortgage lender's technology infrastructure significantly impacts its customer experience and employee workflow. MBS will help select, configure and deploy the best technology solution.

  • Executive Development - Leadership is a learned skill. Dr. Schell can teach you to be an amazing leader, an effective manager, and an inspiring coach that can foster a vibrant culture.

  • Accounting Services – Dr. Schell, CPA, leads the accounting services team to become your outsourced accounting department. This alternative makes more and more sense for companies wishing to focus on their core business and also want trustworthy accounting and financial reporting support.


About Dr. Schell:

Dr. Andy Schell, Ph.D., DBA, MSML, MBA, CPA/CFF, CMB


Dr. Schell is CEO, Managing Partner, and Co-Founder of Mortgage Banking Solutions and the Founder of MBS Financial Services ("MBS"), based in Austin, Texas. Dr. Schell is known for his ability to turn "vision into reality" and "chaos into order" as he finds creative solutions to the challenges his clients face addressing Revenue Stability, Technology Enhancement, Financial Management, and Workflow Efficiency.


He has 4 decades of experience as a strategist directing the activity of both small and large groups of employees including mortgage lending activity at Bank of America. His leadership knowledge extends from his hands-on experience and his academic training in his MBA, his master's degree in leadership, and his doctoral work to examine employee dynamics given leader stimulus.


o find out more information on MBS Services, please click HERE


To contact Dr. Schell, click HERE

Find more information at

DoctorSchell@MBS-Team.com ; (512) 501-2812;

Doctor Schell the Profit Doctor



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