To communicate a strategic message about the company's vision and mission to employees effectively, a CEO should focus on clarity, relatability, and ongoing engagement. Here are three essential steps:
Break Down the Vision and Mission into Relatable Terms
Start by expressing the vision and mission in simple language that resonates with everyday work. Avoid jargon and explain how these core principles impact both the company's goals and the employee's day-to-day responsibilities. Linking the company's purpose to real-life examples within the workplace can make the message more meaningful and relatable.
Connect Individual Roles to the Bigger Picture
Employees are more likely to feel aligned with the vision and mission if they understand how their roles contribute to it. Illustrate how each department and team plays a part in achieving the company's broader goals. By emphasizing that everyone's work impacts the company's success, you foster a sense of purpose and motivate employees to engage with the company's direction.
Reinforce Through Consistent Messaging and Two-Way Communication
A single message may not be enough to ensure lasting understanding. Create opportunities for ongoing communication—through meetings, email updates, or town halls—that revisit and reinforce the vision and mission. Encourage questions, feedback, and discussions to gauge employee understanding and address any confusion. A culture of open communication will foster alignment, empowering employees to work toward shared goals with clarity and enthusiasm.
By using relatable language, connecting individual roles to the larger mission, and reinforcing the message consistently, CEOs can build a deeper understanding and alignment with the company's strategic vision among their employees.
About Dr. Schell:
Dr. Andy Schell, Ph.D., DBA/MBA, MSML, CPA/CFF, CMB
Dr. Schell is CEO, Managing Partner, and Co-Founder of Mortgage Banking Solutions and the Founder of MBS Financial Services ("MBS"), based in Austin, Texas. Dr. Schell is known for his ability to turn "vision into reality" and "chaos into order" as he finds creative solutions to the challenges his clients face addressing Revenue Stability, Technology Enhancement, Financial Management, and Workflow Efficiency.
He has 4 decades of experience as a strategist, where he has directed the activity of both small and large groups of employees, including mortgage lending activity at Bank of America. His leadership knowledge extends from his hands-on experience and his professional designations as a CPA and a CMB and from his doctoral examination of employee dynamics given leader stimulus and strategic communication.
To find out more information on MBS Services, please click HERE
Find more information at
DoctorSchell@MBS-Team.com ; (512) 501-2812;
Doctor Schell the Profit Doctor
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