Strategic communication, in its simplest form, identifies the matter by which the elements of the strategic plan are communicated to those responsible to implement the strategy.
Strategic communication impacts every element of the strategic plan including, values, vision, mission, SWOT, business plan, objectives, and the various elements of change management, because each of these elements relies upon words and phrases to communicate anticipated actions to others.
The basis of communication must be understood to deliver strategic plan content to the staff and for the staff to understand the direction conveyed by leadership. Thus leadership's communication style and each staff member's communication style should be considered when designing a strategic plan and when implementing strategic communication.
Validating strategic communication must be an ongoing process.
How is communication intended?
How is communication received?
Was the message received as intended?
How is a diagnostic process implemented to refine strategic communication?
Unlike the Field of Dreams where if you build it they will come, just because you say it does not mean you were understood.
The Big 5 personality types impact the sending and receiving of content. It is more likely for individuals with similar personality types to communicate accurately than for humans with dissimilar personality types to exchange content as the sender intended. An acute awareness of these dynamics will help to improve strategic communication.
Dr. Schell and the MBS Financial Services team helps firms implement a comprehensive strategic plan.
MBS Financial Services supports the following areas:
Growth Strategy – We can help you plan and execute a growth strategy.
Hedging & Pipeline Risk Management - Dr. Schell can help explain how hedging functions, the benefits of hedging, and the risks associated with the activity. See blog posts.
Technology must align with a firm's strategic objective. Every mortgage lender's technology infrastructure significantly impacts its customer experience and employee workflow. MBS will help select, configure and deploy the best technology solution.
Executive Development - Leadership is a learned skill. Dr. Schell can teach you to be an amazing leader, an effective manager, and an inspiring coach that can foster a vibrant culture.
Accounting Services – Dr. Schell, CPA, leads the accounting services team to become your outsourced accounting department. This alternative makes more and more sense for companies wishing to focus on their core business and also want trustworthy accounting and financial reporting support.
About Dr. Schell:
Dr. Andy Schell, Ph.D., DBA, MSML, MBA, CPA/CFF, CMB
Dr. Schell is CEO, Managing Partner, and Co-Founder of Mortgage Banking Solutions and the Founder of MBS Financial Services ("MBS"), based in Austin, Texas. Dr. Schell is known for his ability to turn "vision into reality" and "chaos into order" as he finds creative solutions to the challenges his clients face addressing Revenue Stability, Technology Enhancement, Financial Management, and Workflow Efficiency.
He has 4 decades of experience as a strategist directing the activity of both small and large groups of employees including mortgage lending activity at Bank of America. His leadership knowledge extends from his hands-on experience and his academic training in his MBA, his master's degree in leadership, and his doctoral work to examine employee dynamics given leader stimulus.
To find out more information on MBS Services, please click HERE
Find more information at
DoctorSchell@MBS-Team.com ; (512) 501-2812;
Doctor Schell the Profit Doctor